2013
-present
Director of Special Projects & Marketing
Diederich Group of Companies
As the Director of Special Projects & Marketing it is my responsibility to determine the most normative routes to take in order to increase revenue and drive down costs. It is my responsibility to ensure that all special projects are completed in a timely manner and with as few frustrations as possible. In the short time that I have been in this position, I have taken the lead on an e-mail migration from Exchange to Google apps, selecting and organizing the switch from outdated and overpriced internet solutions, selecting a new Phone System for the organization, researching POS systems for our retail locations, researching agency management systems for our insurance agency and organizing marketing efforts for all entities.
As the Director of Marketing, I am responsible for the organization and direction of all marketing efforts for all entities within the organization. This includes idea generation and cultivation and ensuring that all marketing is done in a time and cost-effective manner. In this role I am responsible for the organization and completion of all direct mail marketing campaigns, EDDM campaigns, search engine optimization / inbound marketing, social media marketing, special event marketing, flyers, booklets, promotions, events, etc. - anything that has to do with marketing inside any of our 5 entities, is my responsibility.
2011
-2013
Inbound Marketing & Efficiency Manager
Diederich Group of Companies
In late 2011, I was presented with the idea of taking the lead on search engine optimization / inbound marketing for Diederich Healthcare. Since that time, I have learned a lot about SEO and stayed up to date with the latest happenings in the SEO world. Our placements have skyrocketed in a competitive niche since the time I began and continue to improve consistently. At the time of this writing, we have just completed one year and in that year, new production from the web are up over 250%.
2009
-2011
Operational Efficiency Manager
Diederich Group of Companies
While operational efficiecny manager at Diederich, I increased efficiency in all of the organization’s entities. Through the development of innovative solutions I was able to help improve efficiency in the organization which has led to saving considerable amounts of time, less human error and a higher overall job satisfaction of all employees. I did this through developing workflows, training employees and implementing new software programs which I developed myself in order to provide the tools that the company needs. I also completed special projects for both the CEO and the President of the company and collaborated with them in order to roll out any necessary changes within the company.
In addition, I gained a greater role in marketing for all entities within the Diederich organization. My direct mail responsibilities grew to include all of the organization of the direct mail marketing campaigns. In 2011 we also started a liquor store chain that had a large electronic sign, which forced me to learn adobe after effects to create animations for the billboard.
It was during this time that I was given many highly sensitive tasks, such as compiling reports for upper management, training the Vice President of the service department for Diederich Healthcare, training the Vice President of Diederich Properties (property management company) and many Diederich Healthcare Account Managers. I also selected and trained all staff on a new cloud-based property management system which was used to increase efficiency and accountability in that particular entity.
2008
-2009
Account Manager
Diederich Group of Companies
As an account manager I was responsible for servicing medical malpractice insurance policies for Diederich Healthcare. The bulk of this work involved speaking to physicians about their policies, answering questions and securing coverage with the various insurance companies that Diederich works with. During my time in this role, I became aware of several inefficiencies within the organization and began developing solutions that saved hundreds of hours of work. While I was an account manager, I was also doing direct mail marketing on an as-needed basis until the decision was made to remove that job from my responsibilities and use an outside company.
2007
-2008
Direct Mail Marketing Manager
Diederich Group of Companies
As the Direct Mail Marketing manager, it was my job to ensure that all mail pieces sent from our organization went to the intented recipients in a timely and effective manner. I was given a letter template and the material to do the job and I was responsible for the coordination of all materials, doing the job and coordinating delivery to the post office. I operated heavy duty Pitney Bowes equipment to print envelopes & letters and merge them into a finished mailpiece. Mail operations were large in size, with the largest mailings being up to 60,000 pieces at one time.
2006
-2007
Research Assistant
Brain and Cognitive Science Department, Southern Illinois University - Carbondale
During my time at Southern Illinois University, I assisted graduate students with their research in the Cognition Lab at SIUC. It was here that I realized my potential to learn whatever skills are necessary to accomplish a desired outcome.
2001
-2007
Sam's Club
Member Service
At Sam’s Club, I was primarily in the role of Member Service where I focused on selling memberships and assisting members. I also worked in the electronics department for two years during my time with Sam’s Club.